Mentions Chinese course network president the Juan armed forces, has two points to be most unforgettable: First, he works for 12 years later, sells out the only house to use for to start an undertaking; Second, he after Fudan University MBA graduation, gives up the rich professional manager wage and the graceful life, has stepped onto “the undertaking” resolutely this difficult path.
He is the Hebei Chengde person, after the university graduates, assigns in the Jiangsu Zhenjiang works. In the 90s time preliminary university graduation what study is the industry electrification specialty, after the graduation work, he chose has made the foreign trade. , He first time contacts the email, spent has also registered one, he felt Internet's charm and the opportunity gradually, when the work, has bought some related books, studied independently this aspect knowledge. Afterward an accidental opportunity, he saw that turns over to a sea to advertise for this aspect the talented person, responded to a call for recruits this family network company, worked while studies, he had a deeper understanding gradually to the Internet. in 2004, he started in the second dawn to read MBA.
, as soon as he always compares likes listening to the course, undergraduate course period has free time listens, but after working, very little had the opportunity to listen again, when the second dawn studied, once he listened to a celebrity's course, that course's extraordinary scene let him feel shocks, “people in all directions listened to the course, because many people have not entered the conference site to cause the conflict with the security.”Harbors can let more people hear the course the idea, he starts to put to move. First, through the investigation, he discovered that China still did not have a similar website. Therefore, the same year June, he resigned the work, sold out the house, started to start an undertaking.
Why talks about him to note the Internet, he has cited an example: At that time mailed EMS to take several dozens dollar even over a hundred dollars, but both and economized quickly with the email address, this caused him to have the strong interest to the Internet, felt that here had the huge opportunity. At that time he once planned that makes a website to be called “the Silk Road”. Because did not know how to make the website, he arrived in the bookstore to buy the nearly all related books, oneself studied diligently. But felt that depends entirely on itself not to be good, happen to saw this second company large sum of money advertises for this aspect the talented person, resolutely responded to a call for recruits this company.
Has treated more than one year in the second company, because the Internet froth is disillusioned, the company is purchased by the human, therefore their this group of senior statesmen withdraw, the Juan armed forces went to another network To be listed to make the market. Because had not thought that the specially good project, simultaneously also very much likes this work, did not have to start an undertaking.
Such has the idea to have the courage pioneer, his parents to him whether to have what to affect? After inquired that knew his father was once was the government personnels, received the government to delegate to manage the enterprise, therefore read university period in him, summer the social practice arrives at company hiring out for working which the father was, and had the opportunity to follow the father to attend some enterprise interior conference, started the reception work and so on, has given the influence which he influenced subtly.
Human who had helped him to and some, Hu has always had the sense of gratitude. He said that first Unit of work's boss is surnamed Yang, state-operated Foreign trade company. “how did he teach me to do business”, Hu Zong explained. “he let me turn a merchant from a student, how taught me to receive the visitor, how to subscribe the banquet, any scale banquet, how to order food, the commercial negotiations, the western-style clothing how to put on, the tie how to hit, to sign the contract, looked for the source of goods, to attend the Guangzhou Export Commodities Fair, how to sign bill and so on. This for me is very important.”It can be said that this experience lets him realize to this is an economic society, let him realize from the student to merchant's reforming.
Hu must thank the second person, after is his 99 years enter the Internet profession boss, is surnamed the grandson, he repatriates the undertaking from the overseas. Hu always comes in through the interview by Sun Zongzhao. At that time domestic not several Internet company, also before very little has, is engaged in the Internet work personnel, therefore at that time advertised for was mainly looked that applicant's basic quality, therefore the Juan armed forces then resolutely jumped from a state-owned enterprise Foreign trade company to this emerging profession. He said that thanks the grandson always to bring him to a new profession. At that time the company also in financing, market this was he discussed that but made time the report wrote is company's doctor, MBA and so on, oneself felt that will receive very much stimulates, urges him to go to the second dawn to read MBA in the future.
Moreover, is most difficult in him, his undergraduate course schoolmate and Schoolmate MBA as well as the alumni, have helped him, passed finally under everybody's help the most difficult time, thus it can be seen the Hu Zong personal connection is extremely good.
Talks about itself, Hu Zong thought that he is the individuality quite strong person, has the very strong curiosity, pays attention to the new thing. When for example, the Internet just started appears, many people thought that has not related with oneself, but he actually specially pays attention, when everybody has not started takes English, he already started to take seriously to study English. Did he have the new idea to want to put to practice, how has a look at the result. This kind of disposition suits the undertaking without doubt.
Talks about with on-line free video frequency competition, the Chinese course network's core competitiveness lies, the course network can knowledge provide, the specialized course, but the existing on-line free video frequency is mainly entertaining. Moreover, the course network also frequently goes to some university scene record course, this is also other network video frequency has not achieved. “the original thing on the Internet forever is deficient”. Hu Zong said self-confidently.
The pioneer must have the fervor, have the curiosity, had the good idea to shear does not give up. “does not start an undertaking cannot sleep”. Chief Hu said that just started to finance is very difficult, has sold out own house, in addition a way is “3F”, Hu Zongxiao was saying, is “the family, the friend and the fool”. Just started to start an undertaking, what conceives is three steps: First, build technology platform; Second, discusses the network copyright, first discusses the copyright is Shanghai SMG (wealth life and so on);
The undertaking initial period meets the difficulty is: Just started not to have the popularity, discussed that the network copyright is very difficult, is purely purchases; Sends the card propaganda at the forum, encounters frequently forces out, afterward through wrote the form which the undertaking recorded personally to propagandize; With the industry and commerce, the tax affairs and so on have to do are the very unendurable days, but must do patiently. For instance, “looked up the name” this item to make very many times, the company have been too many, must give not a redundant good name to need the creativity, very difficult to be very difficult;
The undertaking is divided three stages: Undertaking earlier period, intermediate stage, later period. The earlier period is the first year generally, feels specially proudly, thought that own business model is the world is best, discusses the time unusual strong trend with VC, thought that is for them an opportunity;
The intermediate stage, feels feels inferior, the enterprise does not develop the imagination that smoothly, their description are often not thrown by the wind the approval. But the present, the Chinese course network already could the balanced revenues and expenditures; The Japan visit quantity more than 3000 people, have the registration user more than 20 ten thousand. He to company's plan is: The hope makes an income good small company; Human who the hope staff have the ideal to have the faith, wants “to be friendly but not at the expense of principles”. At present, they are developing a project - “the course support plan”. Looks for the enterprise to support a person to look at the course, individual wants to look first enterprise's advertisement, then looks at the course, namely “an advertisement, looks at the course”. At the same time, Hu Zong also expressed that is also willing to put some public welfare class advertisement. The course network's goal client base is mainly the youth white-collar who already graduated, gives dual attention to a part in the school university student.
In the undertaking process, has lets Hu Zong feel the most self-satisfied matter? He thinks does not have nearly, even if after discusses the Beijing Television Station, CCTV, Shanghai Wenguang group's network copyrights and so on seven grades of programs, he has not felt satisfies specially, because this in his eye is very normal, the principle must. Perhaps in others eye is “the ant with elephant's transaction”, but in the pioneer eye, oneself is not “the ant”. Therefore, Hu Zong believed that stands certainly in certainly highly, these are worth the happy matter. At the same time, “the calamity luck will rely on” this kind of matter to occur frequently, on the other hand, the undertaking will be “feels the stone to cross river”, these will be the processes, how won't know the final success or failure.
Chief Hu said that is most difficult, is not only in the economical difficulty, what is most uncomfortable is the psychological pressure, mind despair. But succeeds the pioneer is can very cross the painful limit which the average man cannot insist. What rejoiced, oneself have the ultra non-pioneer to endure patiently the painful limit ability. Pioneer's unique quality is firm and resolute, Chief Hu said that “the undertaking is not only a marathon, but has N marathon. Runs to run down one again.”
But, what the pioneer needs to overcome: Conceited. For instance just started when the idea which a little starts an undertaking is excited cannot sleep. The pioneer should be conscientious, takes each step road earnestly, completes each day-long matter.
Regarding entrepreneur's definition, Hu Zong thought that this is and the precious noun. First, the entrepreneur must hold the leading position in the profession; Second, must have a set of enterprise culture and the values, for instance the association, Haire, Wan Ke and so on, have her enterprise culture and the values; Third, must be able to maintain to society's good faith, must be able the sustainable development;
Moreover, Hu Zongzui stressed that entrepreneur's community responsibility, stressed the entrepreneur wants to participate in the public welfare activity, and must carry forward the public welfare spirit, waves the flag and shouts for the common courtesy, causes the society becomes happier. Lacks the community responsibility the entrepreneur, can only be called as the merchant. Although Hu Zong also occupies the undertaking later period, the work is busy, in spite of being very busy still in extracted the time to participate in several public welfare activities.
Hu Zong believed that just the university graduated the human should better first get employed, gains in some life experience and the resources, when after having certain life reviews in succession, in the consideration undertaking. Because starts an undertaking with person's values related, just graduated the student reviews in succession is too shallow, the values did not have completely the formation. Finally, Hu Zongdui planned starts an undertaking the youth proposed following suggested:
1st, must accumulate the personal connection, expands own knowledge structure. Only do not communicate with the colleague, but is must with the different profession person communication, for example the technical personnel, make the negotiable securities personnel and so on. For example, he in build technology platform time, is the friend who makes the technology helps the compilation the procedure;
2nd, the undertaking initial period must calm, not probably feel self-important;
3rd, must be natural to the friend, “each time eats meal must snatch is paying”, usually thought of the offer, but is not the claim;
4th, the undertaking primary needs certainly to pay great attention to sell, must lay down the figure, turns the seller oneself, discussed with the different person;
5th, advertises for the human regarding the first batch, must guarantee that their stable life, the management must be user-friendly, respects others, and must give the spiritual concern, lets everybody has the confidence to the enterprise. Must enable each people who incurs to assume sole responsibility for an important task, the personnel are not redundant;
6th, what starts an undertaking are more is disillusioned ideally the process, before the undertaking, must give careful consideration;
7th, finances suitably according to the company or enterprise's development phase, do not covet in a big way, do not be too quick, but is must fight steadily. Has not started an undertaking the talent, a night becomes famous not realistically, all success's entrepreneurs are walk steadfastly gradually;
8th, to reduce the risk, may use three step undertaking law: The first step, concurrent job undertaking; Second step, starts from the first floor; Third step, according to own condition adjustment goal, has the condition to start an undertaking;
9th, before the undertaking, must consider the undertaking family and leads a life of comfort personally has the conflict, completes the preparation;
10th, the undertaking initial period must certainly observe closely the customer demand, but is not the capital size.
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